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BELMONT VILLAGE BESTIVAL
VISUAL IDENTITY

Belmont Village Bestival is a two day community supported, created, and attended art and music festival in Kitchener ON.

Belmont Village was firmly established in the 1950's and it still has visual remnants of that era. I wanted the branding to have a look and feel that was reminiscent of that period. The work of design geniuses Paul Rand and Saul Bass were inspiration for the "cut out" illustration style and hand rendered lettering used in the Bestival logo and throughout the entire identity. The colour palette as well is a call back to mid century modern influences. Terra cotta orange and a dark turquoise are the primary colours, with mustard yellow, and olive green as secondary colours. 

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