The Belmont Village Bestival is a one day community supported, created and attended art and music festival in Kitchener ON.

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Belmont Village was firmly established in the 1950's and it still has visual remnants of that era. I wanted it to have an identity that was reminiscent of that period. Because of that I used the work of Paul Rand and Saul Bass as inspiration for the illustration style and hand rendered lettering. 

I wanted to visually express the energy and excitement of the day, but I wanted the graphics to be simple and bold. By having the paint brushes and the horns "splattering" out in both directions it creates energy and movement.