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BELMONT VILLAGE BESTIVAL
VISUAL IDENTITY

The Belmont Village Bestival is a one day community supported, created and attended art and music festival in Kitchener ON.

Belmont Village was firmly established in the 1950's and it still has visual remnants of that era. I wanted it to have an identity that was reminiscent of that period. Because of that I used the work of Paul Rand and Saul Bass as inspiration for the illustration style and hand rendered lettering. 

I wanted to visually express the energy and excitement of the day, but I wanted the graphics to be simple and bold. By having the paint brushes and the horns "splattering" out in both directions it creates energy and movement.